Our Blog
Latest news, updates, and insights from our team.
Why "Little Treat Culture is Taking Over 2024 (And 5 Ways to Indulge Locally)
Why are we obsessed with $8 lattes when the economy is tight? Welcome to the "Lipstick Effect" 2.0. We dive into the psychology behind 2025's biggest consumer trend and list the best local "micro-luxuries" that costs less than $20.
The Great Shift: Why 36% of Consumers Are Abandoning Global Brands for Local Authenticity (2025 Report)
A profound shift is occurring in the 2025 marketplace. With 60% of searches now ending without a click and massive "Trust Deficit" plaguing global corporations, our latest report analyses why local authenticity is the only viable growth strategy left.
5 Ways to Beat the 2025 Cost of Living Crisis Without Staying Home (The Rise of Third Places)
The "Grievance Economy" of 2025 has made entertainment expensive, but isolation is not the answer. Discover how "Third Places" - From micro-bakeries to community theatres - offer connection and joy for a fraction of the cost of a night out.
Surviving the "Zero-Click" Era: How Local Businesses Can Win in AI Search
60% of consumers now click on AI-generated overviews instead of websites. In this guide, we break down exactly how local businesses can optimize their directory listings to ensure they get recommended by AI in 2025.